Project BOSCH

Sector

Sector

Tool manufacturer (Electric tools)

Client

Client

BOSCH Power Tools

Task

Task

  • Focus: creation of an innovative learning and information experience
  • Easy and intuitive usability
  • Interactive fair stands
  • Additional information shown on the device when the user is approaching an exhibit
  • Changing contents, depending on the time and the position of the user
Result

Result

  • Identification of fair stands by means of iBeacons*
  • Location-based supply of relevant information
  • Provision and availability of the data after the fair
  • Data available in German, English and French (depending on the settings of the device)

 

* iBeacons are micro senders which can send signals to mobile devices that are connected within a certain radius. By means of special apps, those signals can be used as carrier of information that is shown to the users.