Project BOSCH
Sector
Tool manufacturer (Electric tools)
Client
BOSCH Power Tools
Task
- Focus: creation of an innovative learning and information experience
- Easy and intuitive usability
- Interactive fair stands
- Additional information shown on the device when the user is approaching an exhibit
- Changing contents, depending on the time and the position of the user
Result
- Identification of fair stands by means of iBeacons*
- Location-based supply of relevant information
- Provision and availability of the data after the fair
- Data available in German, English and French (depending on the settings of the device)
* iBeacons are micro senders which can send signals to mobile devices that are connected within a certain radius. By means of special apps, those signals can be used as carrier of information that is shown to the users.
